Amazon Fire TV starts autoplaying video ads on startup | Phones

Almost every smart TV platform is, at this point, a billboard for ads with your apps sprinkled in, but where the line is drawn for many is automatically playing videos. Now, Amazon Fire TV is showing full screen video ads to users, and there’s no way to avoid it.

According to some Fire TV owners, the latest updates from Amazon have introduced full screen video ads that play by themselves. The ads apparently show up quickly after the TV has been turned on, and with no user input. Effectively, after the TV has loaded up, the ad starts playing.

This is in addition to other ads that are already in place on the home screen, too.


Update 12/1: Since our initial report on November 23, Amazon’s new full screen video ads have widely rolled out to Fire TV owners, whether that’s on a smart TV built on Amazon’s platform or a Fire TV streaming device (like the Fire TV Stick).

As AFTVNews points out, the reason the ads appear in full screen is that Amazon has moved the default cursor position of the remote to hover over the ad. And, unlike was initially thought, there is no way to avoid it, as turning off auto play ads doesn’t remove the new full screen behaviour, but rather replaces the video with a static image (though that’s at least slightly less obnoxious.

Our original report follows:


As FlatPanelsHD points out, this likely traces back to the debut of new ad formats on Amazon Fire TV, which were detailed by Lowpass earlier this month.

In a statement to CordCuttersNews, Amazon said:

Our focus is on delivering an immersive experience so customers can enjoy their favorite TV shows and movies, as well as browse and…

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