Apple hit with class action lawsuit over iCloud’s 5GB limit | Technology

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A newly-proposed class action lawsuit alleges that Apple has “marked up its iCloud prices to the point where the service is generating almost pure profit.” As reported first by Bloomberg Law, the plaintiffs accuse Apple of “rigging the competitive playing field” by only allowing iCloud to manage device backups and other storage needs.

“Apple device holders are given 5GB of free iCloud storage space, but as Apple’s iCloud revenues attest, most users find this insufficient for their storage needs and purchase a supplemental iCloud storage plan,” the lawsuit says.

Infamously, the free tier of iCloud has remained limited to 5GB of storage since it was introduced by Steve Jobs at WWDC 2011.

Much of the lawsuit’s emphasis is on the fact that iPhone users only have one option when it comes to full device backups, and that option is Apple’s own iCloud service.

Apple nevertheless arbitrarily requires that its mobile device holders use iCloud to back up certain file types—mainly, device settings as well as apps and apps data (“Restricted Files”). With respect to other file types—e.g., photos and videos (“Accessible Files”)—Apple mobile device holders can select from other cloud-based storage providers servicing the market, including Google Drive,, pCloud, and others.

In doing this, the plaintiffs say that Apple “prevents rival cloud platforms from offering a full-service cloud solution that can compete effectively against iCloud.” As such, Apple can choose to limit free iCloud storage to 5GB and know that most people will need to subscribe and pay for more storage just to back up their devices….

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