Apple today promoted the Vision Pro in a new video ad shared on its YouTube channel, ahead of the headset launching in the U.S. this Friday, February 2.

The ad demonstrates wearing the Vision Pro and navigating the visionOS operating system.

“Apple Vision Pro is here,” the video description says. “Now, digital content blends seamlessly with your physical space. You can do the things you love in ways never before possible.”

As noted by Dylan McDonald, this ad is a shorter and slightly modified version of a video that Apple originally showed at the end of its WWDC keynote last June, shortly after introducing the Vision Pro. It aired during today’s NFL playoff games.

Popular Stories

iOS 18 Potentially ‘Biggest’ Software Update in iPhone’s History

Apple has big plans for iOS 18, according to Bloomberg’s Mark Gurman. In the subscriber-only Q&A section of his Power On newsletter today, Gurman said iOS 18 has the potential to be the “biggest” software update in the iPhone’s history. “I’m told that the new operating system is seen within the company as one of the biggest iOS updates — if not the biggest — in the company’s history,” …

Apple Confirms Next-Generation CarPlay Launching in 2024, Reveals New Features in iOS 17.4 Beta

Apple this week updated its website to confirm that the first U.S. vehicle models with next-generation CarPlay support will debut in 2024, but it did not provide a more specific timeframe, or indicate when availability will begin in other countries. In a next-generation CarPlay section of its website, Apple replaced “Vehicle announcements coming in late 2023” with “First models arrive in…