Apple’s best defence is its customers | Technology

Doj Antitrust Lawsuit.jpg

After literally years of investigation, the DOJ antitrust lawsuit is finally official. Apple is accused of using a dominant market position to lock in customers, block competitors, profiteer, and stifle new technologies.

The lawsuit mirrors moves made in the EU, most notably through the Digital Markets Act (DMA), which obliges Apple and other tech giants to adopt a less aggressive approach to protecting their own financial interests against competition …

The DOJ antitrust lawsuit

While I’m still working my way through the 88-page bedside reading, it’s already clear that it’s the very definition of a ‘spray and pray’ approach: throwing as many things into the mix as possible, and hoping that some of them stick.

The DOJ has taken every antitrust complaint ever levelled against Apple – plus one that has never been made – and turned them into official charges against the company.

Bizarrely, the department even takes credit for the turnaround in Apple’s fortunes!

“Apple struggled to compete against Windows personal computers and by the late 1990s, it was on the brink of bankruptcy.

Apple’s fortunes changed around the time it launched the iPod in 2001. Innovative design and savvy marketing had not been enough to drive a successful business strategy. This time, the confluence of several factors made it a smash success. Apple’s iTunes application allowed iPod users to organize their song library and update their iPod. A path clearing antitrust enforcement case, brought by the United States and state attorneys general against Microsoft opened the market and constrained Microsoft’s ability to prohibit companies like”…

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