Google Fitbit’s big week demonstration— seriously, where is the dark theme | Phones

Google Fitbit Logo.jpg

Fitbit has had a number of back-to-back announcements and changes in recent weeks. I don’t think it was particularly planned to be that away, but the flurry of activity is more promising than not. It starts with a “Google Fitbit” name that cements how the brand is firmly a part of Google, just like “Google Nest.” If Google Fitbit was always the plan, they should have really done that from the start instead of picking a “Fitbit by Google” stopgap that was shown to people for sometime on product packaging and marketing.


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I’m personally curious whether the Fitbit logo, which consists of dots arranged to form an arrow, survives, or whether the Google “G” will be used going forward, again like Pixel and Nest. I’d argue that keeping the logo around helps differentiate and distinguish Made by Google’s different form factors.

Meanwhile, the Google Store finally started selling Fitbit accessories after previously just offering smartwatches and trackers. It paves the way for the fitbit.com storefront to go away in a straightforward consolidation.

On the product side, Fitbit for Android is rolling out the ability to see stats from other services via Health Connect. It’s not as source agnostic as Google Fit, but this integration is the surest sign that the Fit app is not long for this world. That’s on top of the lack of new features or a Material You overhaul in recent years. One thing Fitbit should consider…

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