Here’s what Apple Fitness could learn from Oura | Technology

Oura Ring Apple Exec.jpg

After having spent a month with my Oura Ring and many more months than that with my Apple Watch, there are a few features that both the Oura Ring and its companion app have that Apple Watch and Apple Fitness would be keen to pay attention to.

I want to make it clear that I am not going to suggest which health tracker, the Apple Watch or the Oura Ring, I think is a better device on a holistic level. They are both excellent in their own right, they both have subscription upgrade options ($5.99/month for the Oura Ring companion app, $9.99/month for Apple Fitness+), and they both serve slightly different purposes.

Notification motivation

Both Oura Ring and Apple Fitness notifications appear on an Apple Watch, and something I noticed early on with Oura Ring’s notifications is that they are a whole lot gentler. Where Apple Fitness notification will tell you it’s “Time to stand!”, Oura’s notification will ask the interrogative: “Time to stretch your legs a bit?”

The difference in the two approaches that Oura Ring and Apple Fitness take to get me off of the couch and move around for a minute is stark. I have never responded well to imperatives, as we are surrounded by them all the time – people sending you content telling you to watch this video or to read that article, and so on and so forth. Not to mention the rampant imperatives in advertising (“Refresh! Rejuvenate! Relax!”) that we are constantly confronted with on a daily basis.

People, writ large, don’t respond as well to commands as they do suggestions – the old “you catch more flies with honey…

read more

We use income earning auto affiliate links. More on Sponsored links.

Summer Heat
There's something about the balminess of summer that makes you want to let loose. And the right soundtrack makes all the difference. Mixing hip-hop and R&B with Afrobeats, dancehall, and more, here’s a playlist to take you through those warm nights. Our editors regularly update this playlist, so if you hear something you like, add it to your library and keep the party going.
Listen to Apple Music

Top 100: Global
The most-played songs around the world, updated every day. Listen to Apple Music.

Ad Amazon
  1. Home and Kitchen
  2. Home Decor
  3. Men's Clothing
  4. Women's Clothing

Related Posts