Form meets function with avant-garde fashion collection that physically merges Lenovo tablets into outerwear to inspire ‘me time’
November 2, 2023 – Today, Lenovo unveiled a unique collaboration with fashion designers, RANRA, Kit Wan Studios and Maium, to create the proof-of-concept Lenovo Tab Wear Collection. The innovative, functional, and fashion-forward collection incorporates a Lenovo tablet device into the garment design and is built for ‘me time.’
According to Pew Research1, it is clear that people crave ‘me time,’ but have trouble making it a priority. ‘Me time’ is dedicated personal time for individuals, allowing them to prioritize their wellbeing while doing what they want, whenever and wherever they choose.
Lenovo’s vision for the future is that garments like this concept collection can enable users to take time for themselves and enjoy a respite from daily stressors. By integrating a Lenovo tablet into the concepts, users can escape into their favorite leisure activities both indoors or outdoors, whether immersing themselves in a show, browsing social media or even pursuing creative projects. As wellness and self-care continue to be a priority for many, the Lenovo Tab Wear Collection can expand “me time” beyond the home.
“Tech and fashion are both constantly evolving, innovating and adapting to our changing society,” said Emily Ketchen, VP and CMO of Intelligent Devices Group and International Markets, Lenovo. “As technology becomes even more woven into the fabric of our daily lives, we must embrace its benefits to address people’s evolving needs. The Lenovo Tab Wear Collection is a creative example of seamlessly integrating technology into multipurpose outerwear for ‘me time.’”
For the Lenovo Tab Wear Collection, each designer brought their creativity and individual style to the table, creating a one-of-a-kind garment. Inspired by their unique backgrounds and visions, the designs demonstrate the convergence of style and technology.
- London and Reykjavík-based outerwear designer team, RANRA created a noise and light canceling anorak with an isolation hood and packable tablet harness for immersive focus on any flight, bus, or train.
- Hong Kong-based independent menswear designer, Kit Wan Studios, created a modular techno-armor exo-skeleton to integrate tech into streetwear.
- Amsterdam-based Maium who focuses on fashionable, functional and weather-ready pieces designed a jacket that transforms into an inflatable hammock, ideal for the great outdoors.
“The Lenovo Tab Wear Collection proves that fashion and technology can complement each other to create better everyday experiences,” added Ketchen. “The…
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