Spotify lossless audio said to be close to launch, with third branding | Technology

Spotify Lossless Audio.jpg

More than three years after Spotify lossless audio was first promised by the company, it still hasn’t launched. There have been multiple reports since, and the latest of these claims that the service is now very close to launching.

We’ve also heard three different brand names suggested. The company originally announced it as Spotify HiFi, then we heard Music Pro, and today’s report says it will be called Spotify Lossless …

The Spotify lossless audio saga

The company made its original announcement back in February 2021.

“Spotify HiFi will deliver music in CD-quality, lossless audio format to your device and Spotify Connect enabled speakers, which means fans will be able to experience more depth and clarity while enjoying their favorite tracks.”

At the time, Spotify said it would launch later the same year; it didn’t.

The news didn’t get any better when that was also the year Apple Music introduced both lossless audio and Spatial Audio at no extra cost – while Spotify’s plan had always been to charge a premium for it.

We’ll skip all the will-they-won’t-they reports along the…

Source 9to5mac.com

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