The latest TSMC earnings report appears to provide further evidence for recent reports of relatively weak iPhone 15 demand – when compared to last year’s iPhone 14 lineup.
While the iPhone 15 Pro and Pro Max models appear popular, it seems demand for these isn’t high enough to offset disappointing sales of the base and Plus models …
Recent reports of iPhone 15 demand
Bloomberg kicked things off earlier this week with a report of analyst research indicating that iPhone 15 sales in China have been lower than those of the iPhone 14 in the same post-launch timeframe.
The report indicates a decline in sales of iPhone 15 in its first 17 days of availability, compared to the same period for the iPhone 14 last year. The analysts estimate a 4.5% drop, which — at Apple’s scale — equates to millions fewer devices sold. Apple stock is down 1% in premarket trading on the news.
The downturn in sales performance is attributed to an ongoing weakness in consumer demand and strong competition from domestic rivals like Huawei. Research analysts at Jefferies indicate Huawei has beaten Apple to now become the best-selling smartphone manufacturer in the region.
Analyst Jeff Pu corroborated this.
In a note to investors seen by 9to5Mac, Jeff Pu pointed out that demand for the iPhone 15 is lower than demand for the iPhone 14 in the same period last year.
TSMC earnings consistent with this
The latest TSMC earnings report is consistent with this, Apple’s chipmaker reporting its biggest decline in profit since 2019. CNBC cites relatively weak demand for consumer electronics.
Taiwan Semiconductor Manufacturing Company reported a third-quarter profit of 211 billion New Taiwan dollars ($6.69 billion) on Thursday as weak demand for consumer electronics persists.
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